Consumer behavior insights, consumption dynamics, and segmentation of the Japanese wine market
Johan Bruwer; Courtney Buller
| Year of publication: |
2012
|
|---|---|
| Authors: | Bruwer, Johan ; Buller, Courtney |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 24.2012, 5, p. 338-355
|
| Subject: | consumer dynamics | wine consumption | Japan | country of origin | COO | segmentation | wine | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Marktsegmentierung | Market segmentation | Weinbau | Wine industry | Herkunftsbezeichnung | Designation of origin | Markt | Market | Konsum | Consumption | Privater Konsum | Private consumption | Zielgruppe | Target group |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009778697