Consumer behavior models and their use by firmd
Bernard Pras
| Year of publication: |
1983
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|---|---|
| Authors: | Pras, Bernard |
| Published in: |
Der Markt : international journal of marketing. - Wien : Österr. Ges. für Absatzwirtschaft, ISSN 0025-3863, ZDB-ID 206372-4. - Vol. 22.1983, 3, p. 104-118
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| Subject: | Verbraucher | Absatz |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002666897