Consumer behavior models and their use by firmd
Bernard Pras
| Year of publication: |
1983
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|---|---|
| Authors: | Pras, Bernard |
| Published in: |
Der Markt : international journal of marketing. - Wien : Österr. Ges. für Absatzwirtschaft, ISSN 0025-3863, ZDB-ID 2063724. - Vol. 22.1983, 3, p. 104-118
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