Consumer behavior
John C. Mowen
| Year of publication: |
1990 ; 2nd ed.
|
|---|---|
| Authors: | Mowen, John C. |
| Publisher: |
New York [u.a.] : Macmillan [u.a.] |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Theorie | Theory | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 814 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-02-946269-X ; 0-02-384601-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013467334