Consumer behavior on cashback websites : network strategies
Vinit Parida, Pankaj C. Patel, Joakim Wincent, Marko Kohtamäki
| Year of publication: |
June 2016
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|---|---|
| Authors: | Parida, Vinit ; Patel, Pankaj C. ; Wincent, Joakim ; Kohtamäki, Marko |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 6, p. 2101-2107
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| Subject: | Cashback | Electronic commerce | Affiliation marketing | PLS-SEM | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Website | Unternehmensnetzwerk | Business network | Marketingkooperation | Marketing cooperation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.12.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011471724