CONSUMER BEHAVIOR TRENDS IN THE 1970'S

Develops a "consumer behavior model" and discusses environmental and other influences on consumer buying habits. He concludes that a successful marketing strategy is one of market segmentation.

MoreLess

Year of publication:	1972
Authors:	Welsh, Robert S.
Published in:	Journal of Food Distribution Research. - Food Distribution Research Society - FDRS. - Vol. 03.1972, 1
Publisher:	Food Distribution Research Society - FDRS
Keywords:	Consumer/Household Economics

More details

Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005510832