Consumer behavior
Leon G. Schiffman ; Leslie Lazar Kanuk
| Year of publication: |
1997 ; 6. ed
|
|---|---|
| Authors: | Schiffman, Leon G. ; Kanuk, Leslie Lazar |
| Publisher: |
Englewood Cliffs, NJ [u.a.] : Prentice-Hall [u.a.] |
| Subject: | Verbraucherverhalten | Marktforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 684 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-13-372988-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004338308