Consumer behaviour : a European perspective
Michael Solomon; Gary Bamossy; Søren Askegaard; Søren Askegaard
| Year of publication: |
2006 ; 3. ed.
|
|---|---|
| Other Persons: | Solomon, Michael R. (contributor) ; Bamossy, Gary J. (contributor) ; Askegaard, Søren (contributor) |
| Publisher: |
Harlow [u.a.] : Financial Times/Prentice Hall |
| Subject: | Konsumentenverhalten | Consumer behaviour | Europa | Europe | Europäische Union | Verbraucherverhalten | Entscheidungsverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXV, 701 S. Ill., graph. Darst. 27cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | English |
| Notes: | Includes index. - Previous ed.: as published by Michael Solomom, Gary Bamossy, Søren Askegaard. 2002 0601 |
| ISBN: | 0-273-68752-2 ; 978-0-273-68752-2 ; 978-0273-68752-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003085730