Consumer behaviour : a European perspective
Michael Solomon; Gary Bamossy; Søren Askegaard; Margaret K. Hogg
| Alternative title: | Consumer behavior |
|---|---|
| Year of publication: |
2013 ; 5. ed.
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| Authors: | Solomon, Michael R. ; Bamossy, Gary J. ; Askegaard, Søren ; Hogg, Margaret K. |
| Publisher: |
Harlow, Munich[u.a.] : Pearson |
| Subject: | Konsumentenverhalten | Consumer behaviour | EU-Staaten | EU countries | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVIII, 672 S. zahlr. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Previous ed.: Harlow: Financial Times Prentice Hall, 2010. - Includes bibliographical references and index Erscheint: 01. Mai 2013 |
| ISBN: | 978-0-273-77272-9 ; 978-0-273-77275-0 ; 978-0-273-78108-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009756374