Consumer behaviour : a European perspective
Michael R. Solomon, Søren Askegaard, Margaret K. Hogg, Gary J. Bamossy
| Year of publication: |
2019 ; Seventh edition
|
|---|---|
| Authors: | Solomon, Michael R. ; Askegaard, Søren ; Hogg, Margaret K. ; Bamossy, Gary J. |
| Publisher: |
Harlow, England : Pearson |
| Subject: | Konsumentenverhalten | Consumer behaviour | Europa | Europe | Verbraucherverhalten | Entscheidungsverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxxiii, 612 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Revised edition of Consumer behaviour, [2016] Includes bibliographical references and indexes |
| ISBN: | 978-1-292-24542-3 ; 978-1-292-24546-1 ; 978-1-292-24543-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012018573