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Fundamentals of marketing
Raju, M. S., (2008)
Consumer behavior for dummies
Lake, Laura M., (2009)
Consumer behavior : concepts and applications
Loudon, David L., (1984)
Organisational structure and market strategy : a study of co-operative marketing in European agriculture
Foxall, Gordon R., (1980)
Interpreting consumer choice : the behavioral perspective model
Foxall, Gordon R., (2009)
Explaining consumer choice
Foxall, Gordon R., (2007)