Consumer behaviour and social network sites : the impact of negative word of mouth

Sarah Zaraket

Once upon a word... -- ... social media amplified the voice for WOM -- People started talking negatively about brands on SNS... -- ... this impacted other consumer's reactions -- So how can you deal with NSWOM?

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Year of publication:	2021
Authors:	Zaraket, Sarah
Publisher:	London : Routledge, Taylor & Francis Group
Subject:	Konsumentenverhalten \| Consumer behaviour \| Virales Marketing \| Viral marketing \| Social Web \| Social web

Extent:	1 Online-Ressource
Series:	Routledge Focus
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-003-08127-2 ; 978-0-367-53283-3 ; 978-0-367-53286-4
Other identifiers:	10.4324/9781003081272 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013174882