Consumer behaviour and social network sites : the impact of negative word of mouth

Sarah Zaraket

Once upon a word... -- ... social media amplified the voice for WOM -- People started talking negatively about brands on SNS... -- ... this impacted other consumer's reactions -- So how can you deal with NSWOM?

MoreLess

Year of publication:	2021
Authors:	Zaraket, Sarah
Publisher:	2021: London : Routledge
Subject:	Konsumentenverhalten \| Consumer behaviour \| Virales Marketing \| Viral marketing \| Social Web \| Social web
Description of contents:	Table of Contents [gbv.de]

Extent:	98 Seiten Illustrationen
Series:	Routledge focus on business and management
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-0-367-53283-3 ; 978-1-003-08127-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012306372