Consumer behaviour : applications in marketing
by Robert East, Malcolm Wright and Marc Vanhuele
| Year of publication: |
2008
|
|---|---|
| Authors: | East, Robert ; Wright, Malcolm ; Vanhuele, Marc |
| Publisher: |
Los Angeles [u.a.] : Sage |
| Subject: | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 334 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-4129-3430-5 ; 978-1-4129-3431-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004908109