Consumer behaviour-based innovation diffusion modelling using stochastic differential equation incorporating change in adoption rate
Ompal Singh and Adarsh Anand; P. K. Kapur; Deepti Aggrawal
| Year of publication: |
2012
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|---|---|
| Authors: | Ompal Singh ; Anand, Adarsh ; Kapur, P. K. ; Aggrawal, Deepti |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 7.2012, 4, p. 346-360
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| Subject: | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Produktentwicklung | New product development | Stochastisches Wachstumsmodell | Stochastic growth model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009670833