Consumer behaviour, customer satisfaction vis-a-vis brand performance : an empirical study of dairy food supply chain in India
Pramod Kumar Mishra; B. Raja Shekhar
| Year of publication: |
2013
|
|---|---|
| Authors: | Mishra, Pramod Kumar ; Raja Shekhar, B. |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 7.2013, 3, p. 399-412
|
| Subject: | customer satisfaction | dairy food supply chain | field study | India | Indien | Kundenzufriedenheit | Customer satisfaction | Lieferkette | Supply chain | Konsumentenverhalten | Consumer behaviour | Milchverarbeitung | Dairy industry | Ernährungsindustrie | Food industry | Lebensmittel | Food | Milchviehhaltung | Dairy farming | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010253566