| Extent: | XV, 404 S. : Ill., graph. Darst. |
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| Type of publication: | Book / Working Paper
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| Type of publication (narrower categories): | Bibliographie |
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| Language: | English |
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| ISBN: | 0-470-09352-8 ; 978-0-470-09352-8 |
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| Classification: | Marketing |
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| Source: | |
Persistent link: https://www.econbiz.de/10004860339