Consumer brand enagement in social media : conceptualization, scale development and validation
Linda D. Hollebeek; Mark S. Glynn; Roderick J. Brodie
| Year of publication: |
2014
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|---|---|
| Authors: | Hollebeek, Linda D. ; Glynn, Mark S. ; Brodie, Roderick J. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 28.2014, 2, p. 149-165
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| Subject: | Consumer brand engagement | Social media | Scale development | Structural equation modeling | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | Markenartikel | Brand | Markenimage | Brand image | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010399391