Consumer brand engagement through chatbots
Dessy Ohanians and Ria Wiid
| Year of publication: |
2024
|
|---|---|
| Authors: | Ohanians, Dessy ; Wiid, Ria |
| Published in: |
Digital Transformation for Fashion and Luxury Brands : Theory and Practice. - Cham : Springer International Publishing, ISBN 978-3-031-35589-9. - 2024, p. 47-66
|
| Subject: | Artificial intelligence | Chatbots | Conversational commerce | E-service agents | Metaverse | Perceived risk | Perceived trust | Künstliche Intelligenz | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Markenimage | Brand image | Wahrnehmung | Perception | Markenführung | Brand management | Risiko | Risk |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-35589-9_3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014529063