Consumer brand engagement through chatbots
Year of publication: |
2024
|
---|---|
Authors: | Ohanians, Dessy ; Wiid, Ria |
Published in: |
Digital Transformation for Fashion and Luxury Brands : Theory and Practice. - Cham : Springer International Publishing, ISBN 978-3-031-35589-9. - 2024, p. 47-66
|
Subject: | Artificial intelligence | Chatbots | Conversational commerce | E-service agents | Metaverse | Perceived risk | Perceived trust | Künstliche Intelligenz | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Electronic Commerce | E-commerce |
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