Consumer-brand engagement with e-commerce market place brands
Pankaj Kumar Mohanty, Dipanjan Kumar Dey
| Year of publication: |
2020
|
|---|---|
| Authors: | Mohanty, Pankaj Kumar ; Dey, Dipanjan Kumar |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 18.2020, 3, p. 21-37
|
| Subject: | Brand Usage Intention | Consumer Advocacy | Consumer-Brand Engagement | Involvement | Word-Of-Mouth | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Electronic Commerce | E-commerce | Markenartikel | Brand | Markentreue | Brand loyalty | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JECO.2020070102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012292167