Consumer-brand identification and happiness in experiential consumption
Mikihiro Sato, Masayuki Yoshida, Jason Doyle, Wonjun Choi
| Year of publication: |
2023
|
|---|---|
| Authors: | Sato, Mikihiro ; Yoshida, Masayuki ; Doyle, Jason P. ; Choi, Wonjun |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 8, p. 1579-1592
|
| Subject: | bottom-up theory | consumer happiness | consumer well-being | consumer-brand identification | experiential consumption | social identity approach | sports events | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction | Persönlichkeitspsychologie | Personality psychology | Sozialpsychologie | Social psychology | Sportveranstaltung | Sport event | Lebensqualität | Quality of life | Privater Konsum | Private consumption | Markenimage | Brand image | Event-Marketing | Event marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21852 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014338307