Consumer-brand relationships and social distance : a construal level theory perspective
Jing Luan, Raffaele Filieri, Jie Xiao, Yue Sun
| Year of publication: |
2023
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|---|---|
| Authors: | Luan, Jing ; Filieri, Raffaele ; Xiao, Jie ; Sun, Yue |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 7, p. 1299-1315
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| Subject: | construal level theory | consumer-brand relationship | price | product evaluation | search and experience products | social distance | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21818 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014291902