Consumer buying behavior and retailer strategy through a crisis : a futures studies perspective
Sidney Anderson, Steven W. Rayburn, Jeremy J. Sierra, Ken Murdock, and Anthony McGeorge
| Year of publication: |
2022
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|---|---|
| Authors: | Anderson, Sidney ; Rayburn, Steven W. ; Sierra, Jeremy J. ; Murdock, Ken ; McGeorge, Anthony |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 30.2022, 4, p. 457-475
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| Subject: | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Coronavirus | Coping-Strategie | Coping strategy | Grounded Theory | Grounded theory | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2021.1982648 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013358802