Consumer-centric category management : how to increase profits by managing categories based on consumer needs
ACNielsen with John Karolefski and Al Heller
| Year of publication: |
c2006
|
|---|---|
| Other Persons: | Karolefski, John (contributor) ; Heller, Al (contributor) |
| Institutions: | A. C. Nielsen Company <Chicago-Schaumburg, Ill.> ; A. C. Nielsen Company <Northbrook, Ill.> (contributor) |
| Publisher: |
Hoboken, NJ : John Wiley & Sons, Inc |
| Subject: | Category Management | Category management | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Verbraucherforschung | Kundenorientierung | Kategorienmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] |
| Extent: | XI, 356 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 0512 |
| ISBN: | 978-0-471-70359-4 ; 0-471-70359-1 ; 9780471703594 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003026500