Consumer centric category management : how to increase profits by managing categories based on consumer needs
ACNielsen. With John Karolefski and Al Heller
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Karolefski, John (contributor) ; Heller, Al (contributor) |
| Institutions: | A. C. Nielsen Company <Schaumburg, Ill.> (contributor) |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Retail trade | Management | Consumers' preferences | Einzelhandel | Kategorienmanagement | Verbraucherzufriedenheit |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 356 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-471-70359-4 ; 0-471-70359-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004843835