Consumer-centric commerce : why banks and merchants need to step up their customer experience game
Chris Kronenthal
| Year of publication: |
2020
|
|---|---|
| Authors: | Kronenthal, Chris |
| Published in: |
Journal of digital banking. - London : Henry Stewart Publications, ISSN 2397-060X, ZDB-ID 2886351-3. - Vol. 5.2020, 1, p. 13-26
|
| Subject: | commerce | consumer-centric commerce | customer experience | digital | payments | technology | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Bank | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Handelsgeschichte | History of trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012303886