Consumer Cheating on Service Guarantees
| Year of publication: |
2004
|
|---|---|
| Authors: | Wirtz, Jochen ; Kum, Doreen |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 32.2004, 2, p. 159-175
|