Consumer choice of store brands across store formats : a panel data analysis under crisis periods
Jospeh Kaswengi; Mbaye Fall Diallo
| Year of publication: |
2015
|
|---|---|
| Authors: | Kaswengi, Jospeh ; Diallo, Mbaye Fall |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 23.2015, p. 70-76
|
| Subject: | Store brand | National brand | Marketing mix | Socio-demographics | Crisis | Store format | Handelsmarke | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Marketingmanagement | Marketing management | Markenartikel | Brand | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010503930