Consumer Choice Process for Experience Goods: An Econometric Model and Analysis

Marketing der Zukunft : mit "sense and response" zu mehr Wachstum und Gewinn

Kotler, Philip, (2002)

Marketing moves : a new approach to profits, growth, and renewal

Kotler, Philip, (2002)

A Bayesian Model to Forecast New Product Performance in Domestic and International Markets - We generate performance predictions for new movies at different stages of the launch process with varying information availability by employing a Bayesian modeling framework

Neelamegham, Ramya, (1999)