Consumer choices under product option framing: Loss aversion principles or sensitivity to price differentials?
| Year of publication: |
2008
|
|---|---|
| Authors: | Biswas, Dipayan ; Grau, Stacy Landreth |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 25.2008, 5, p. 399-415
|