Consumer co-creation and situated creativity
Jason Potts, John Hartley, John Banks, Jean Burgess, Rachel Cobcroft …
| Year of publication: |
2011
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|---|---|
| Authors: | Potts, Jason ; Hartley, John ; Banks, John ; Burgess, Jean ; Cobcroft, Rachel |
| Published in: |
Managing situated creativity in cultural industries. - London [u.a.] : Routledge, ISBN 978-0-415-61355-2. - 2011, p. 3-18
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Kreativität | Creativity | Social Web | Social web | Digitale Güter | Digital goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008822387