Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations
Naresh K. Malhotra, Arun K. Jain, Ashutosh Patil, Christian Pinson and Lan Wu
| Year of publication: |
2010
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|---|---|
| Authors: | Malhotra, Naresh K. ; Jain, Arun K. ; Patil, Ashutosh ; Pinson, Christian ; Wu, Lan |
| Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 21690376. - Vol. 7.2010, p. 199-253
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009957642