Consumer communities do well, but will they do good? : a study of participation in distributed computing projects
Scott A. Thompson & Molan Kim & James M. Loveland & Russell Lacey & Iana A. Castro
| Year of publication: |
February 2017
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|---|---|
| Authors: | Thompson, Scott A. ; Kim, Molan ; Loveland, James M. ; Lacey, Russell ; Castro, Iana A. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 37.2017, p. 32-43
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| Subject: | Corporate social responsibility | Distributed computing | Social identity theory | Hazard modeling | Consumer communities | Brand community | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2016.07.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011658341