Consumer concerns: the opportunity for direct marketing? : or how a shared responsibility on consent and data maintenance, the environment, and data security could provide the renaissance for direct communications
Mark Chipperfield
| Year of publication: |
2007
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|---|---|
| Authors: | Chipperfield, Mark |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 9.2007/08, 2, p. 117-121
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| Subject: | Direktmarketing | Direct marketing | IT-gestütztes Marketing | Computer-assisted marketing | Datenschutz | Data protection | Datensicherheit | Data security |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003588144