Consumer Confusion in Internet-Based Mass Customization: Testing a Network of Antecedents and Consequences
| Year of publication: |
2011
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|---|---|
| Authors: | Matzler, Kurt ; Stieger, Daniel ; Füller, Johann |
| Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Dordrecht : Springer, ISSN 0168-7034, ZDB-ID 2303139. - Vol. 34.2011, 2, p. 231-248
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