Consumer confusion proneness: scale development, validation, and application
| Year of publication: |
2007
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|---|---|
| Authors: | Walsh, Gianfranco ; Hennig-Thurau, Thorsten ; Mitchell, Vincent-Wayne |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 23.2007, 7-8, p. 697-722
|