Consumer cooperatives : uncovering the value potential of customer ownership
Antti Talonen, Iiro Jussila, Hannu Saarijärvi, Timo Rintamäki
| Year of publication: |
December 2016
|
|---|---|
| Authors: | Talonen, Antti ; Jussila, Iiro ; Saarijärvi, Hannu ; Rintamäki, Timo |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 6.2016, 3/4, p. 142-156
|
| Subject: | Consumer cooperatives | Co-operatives | Customer value | Empowerment | Verbrauchergenossenschaft | Consumer cooperative | Kundenwert | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Genossenschaft | Cooperative |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-016-0083-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011627990