Consumer creativity : effects of gender and variation in the richness of vision and touch inputs
José Antonio Rosa; William J. Qualls; William J. Qualls
| Year of publication: |
2014
|
|---|---|
| Authors: | Rosa, Jose Antonio ; Qualls, William J. ; Ruth, Julie A. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 3, p. 386-393
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| Subject: | Consumer creativity | Gender | Functionality | Novelty | Modality-specific inputs | Kreativität | Creativity | Geschlecht | Konsumentenverhalten | Consumer behaviour | Frauen | Women |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010245238