Consumer decision journey : mapping with real-time longitudinal online and offline touchpoint data
Susana Santos, Helena Martins Gonçalves
| Year of publication: |
2024
|
|---|---|
| Authors: | Santos, Susana ; Gonc̦alves, Helena Martins |
| Published in: |
European management journal. - Amsterdam [u.a.] : Elsevier Science, ISSN 0263-2373, ZDB-ID 2013159-8. - Vol. 42.2024, 3, p. 397-413
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| Subject: | Consumer decision journey | Electronic mobile diaries | Mobile | Omnichannel | Online and offline touchpoints | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Multikanalvertrieb | Multichannel strategy | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Internet |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.emj.2022.10.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015053181