Consumer decision making and variety of offerings: The effect of attribute alignability
| Year of publication: |
2009
|
|---|---|
| Authors: | Herrmann, Andreas ; Heitmann, Mark ; Morgan, Robert ; Henneberg, Stephan C. ; Landwehr, Jan |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 26.2009, 4, p. 333-358
|