Consumer decision-making in cosmetic surgery : an interdisciplinary review identifying key challenges and implications for marketing theory
Fabienne Krywuczky, Mirella Kleijnen
| Year of publication: |
2024
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|---|---|
| Authors: | Krywuczky, Fabienne ; Kleijnen, Mirella |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 12, p. 3182-3201
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| Subject: | bibliometric review | consumer journey | cosmetic surgery | decision-making | healthcare providers | healthcare services | Konsumentenverhalten | Consumer behaviour | Gesundheitsversorgung | Health care | Chirurgie | Surgery | Gesundheitswesen | Health care system | Bibliometrie | Bibliometrics | Krankenhaus | Hospital | Marketingtheorie | Marketing theory | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22104 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015133980