Consumer decision-making in online and offline environments
Elfriede Penz and Margaret K. Hogg
| Year of publication: |
2013
|
|---|---|
| Authors: | Penz, Elfriede ; Hogg, Margaret K. |
| Published in: |
The Routledge companion to digital consumption. - London [u.a.] : Routledge, ISBN 978-0-415-67992-3. - 2013, p. 235-248
|
| Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | EU-Staaten | EU countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009690731