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The influence of decision task on the magnitude of decoy and compromise effects in a travel decision
Kim, Jungkeun, (2019)
The moderating role of involvement on the overchoice effect in retail decision making
Vieira, Valter Afonso, (2017)
Habit, decision-making, and rationality : comparing Thorstein Veblen and Early Herbert Simon
Brette, Olivier, (2017)
Interpreting consumer choice : the behavioral perspective model
Foxall, Gordon R., (2009)
Explaining consumer choice
Foxall, Gordon R., (2007)
Understanding consumer choice
Foxall, Gordon R., (2005)