Consumer decision process modeling: how leaders can better understand buyers' choices
| Year of publication: |
2005
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|---|---|
| Authors: | Gurley, Todd ; Lin, Spencer ; Ballou, Steve |
| Published in: |
Planning review : a publ. of The Planning Forum, The International Society for Planning and Strategic Management. - Duxbury, Mass., ISSN 0094-064X, ZDB-ID 1932044. - Vol. 33.2005, 3, p. 30-40
|