Consumer dissatisfaction : the effect of disconfirmed expectancy on perceived product performance
Rolph E. Anderson
| Year of publication: |
1973
|
|---|---|
| Authors: | Anderson, Rolph E. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 10.1973, 1, p. 38-44
|
| Subject: | Verbraucher | Produktgestaltung | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Notes: | mit Bibliogr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001833563