Consumer dissatisfaction : the effect of disconfirmed expectancy on perceived product performance
Rolph Ely Anderson
| Year of publication: |
1971
|
|---|---|
| Authors: | Anderson, Rolph Ely |
| Subject: | Verbraucherschutz | Verbraucher | Marktforschung | Vereinigte Staaten |
| Extent: | X, 131 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Thesis: | Univ. of Florida, Diss |
| Notes: | Bibliogr. S. 123-130 Fotokopie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001833583