Consumer driven innovation in website design: structured experimentation in landing page optimisation
| Year of publication: |
2011
|
|---|---|
| Authors: | Gofman, Alex |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 21933947. - Vol. 6.2011, 1 (1.1.), p. 72-85
|