Consumer-driven racial stigmatization : the moderating role of race in online consumer-to-consumer reviews
Jaylan Azer, Thomas Anker, Babak Taheri, Ross Tinsley
| Year of publication: |
2023
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|---|---|
| Authors: | Azer, Jaylan ; Anker, Thomas Boysen ; Taheri, Babak ; Tinsley, Ross |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 157.2023, p. 1-12
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| Subject: | Critical race theory | C2C | Discrimination | Online reviews | Profile avatars | Racial stigmatization | Valence | Ethnische Diskriminierung | Ethnic discrimination | Rasse | Race | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Schwarze Menschen | Black people |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113567 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014227809