Consumer dynamics : theories, methods, and emerging directions
Jonathan Z. Zhang, Chun-Wei Chang
| Year of publication: |
2021
|
|---|---|
| Authors: | Zhang, Jonathan Z. ; Chang, Chun-Wei |
| Subject: | Consumer dynamics | Behavioral evolution | Dynamic models | VAR | Dynamic linear model | CRM | Hidden markov model | Markov-Kette | Markov chain | Konsumentenverhalten | Consumer behaviour | Dynamische Wirtschaftstheorie | Economic dynamics | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Description [doi.org] |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-020-00720-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012434092