Consumer emotions and behaviors: double moderation of sign value and source market
Amr Al-Ansi, Hossein Olya, Sara Dalir, Hee Yul Lee, Alina Abdul Rahim
| Year of publication: |
2024
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|---|---|
| Authors: | Al-Ansi, Amr ; Olya, Hossein ; Dalir, Sara ; Lee, Hee Yul ; Rahim, Alina Abdul |
| Published in: |
Cross cultural & strategic management. - Bingley : Emerald Group Publishing Limited, ISSN 2059-5808, ZDB-ID 2847179-9. - Vol. 31.2024, 4, p. 513-535
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| Subject: | Cultural marketing | Sign value | Halal cosmetics | Willingness to pay more | Satisfaction | Emotion | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCSM-06-2023-0100 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015164385